An independent
production label, focused
on creating innovative, 

authentic &
premium content

HELIUM was founded in 2021 by Australian producer Mark Fennessy. Internationally revered and respected, Mark is an innovator, entrepreneur, and creator of premium content across all facets of the production industry. From independent label Crackerjack to Fremantle, Shine and Endemol Shine, Mark has overseen an extraordinary portfolio of television franchises and super brands — ranging from blockbuster unscripted hits to critically acclaimed and globally successful scripted series. HELIUM represents the next bold step in this journey. 

As a truly independent production label, HELIUM combines creative innovation with proven expertise in premium scripted, unscripted, and factual content. With the experience and understanding to navigate domestic and global markets, we are uniquely positioned to develop premium content that resonates with audiences worldwide. From concept to execution, our selective, quality-driven approach ensures every project meets the highest standards. As a vibrant and contemporary production label, HELIUM is built for today’s dynamic film and television landscape. We embody originality, authenticity, and a relentless pursuit of excellence, bringing visionary ideas to life with boldness and precision.

At HELIUM, we foster an environment that encourages creativity, bold thinking, and innovation. Our team is empowered to express ideas openly, embrace risks, and collaborate freely, building a space where exceptional talent and shared values flourish. Together, we push boundaries to deliver the highest quality results, driving continuous growth and bringing out the best in each other.

Our commitment to core values — integrity, innovation, accountability, respect, honesty, passion, teamwork, courage, and kindness — guides everything we do. We believe that embracing diverse perspectives and skills unlocks greater potential, creating equal opportunities and a workplace where everyone feels respected, valued, and inspired to thrive.

We believe that lasting partnerships are built on mutual respect, trust, and a shared passion for excellence. Collaboration lies at the heart of our strategy, and we actively seek meaningful relationships beyond borders, aligning with the right people and the right projects to create sustainable, rewarding partnerships. At HELIUM, we are dedicated to discovering and nurturing bold, innovative talent. 

Our partnerships are founded on transparency, fairness, and authenticity, providing a platform for original voices and daring creators. We seek out collaborators who challenge conventions and strive to shift the status quo, working together to forge new paths in storytelling and content creation.